SUCCESS formula of the IBCS ® Communication standards

The IBCS ® Standards consist of seven rule sets forming the acronym SUCCESS:

 

IBCS Say

SAY – CONVEY A MESSAGE

First of all SAY covers all aspects of conveying messages to the recipients of reports and presentations. Conveying messages means that reports and presentations intend to say something to the recipients. IBCS ® defines messages in this sense to be determinations, explanations, clarifications, recommendations and other forms of statements. Read more.

 

IBCS Unify

UNIFY –  APPLY SEMANTIC NOTATION

UNIFY covers all aspects of applying semantic notation in reports and presentations.
Applying semantic notation means that reports and presentations follow this IBCS ® governing principle:  similar content should be visualised in a similar manner. As a result, what looks the same should also mean the same. On the opposite side if the content is not the same, it should not look the same.

 

IBCS Condense

CONDENSE – INCREASE INFORMATION DENSITY

In addition CONDENSE covers all aspects of increasing information density in reports and presentations.
Increasing information density means that all reports and presentations include all information that is necessary to understand the respective message on one page.

 

IBCS Check

CHECK – ENSURE VISUAL INTEGRITY

CHECK covers all aspects of ensuring visual integrity in reports and presentations.
Ensuring visual integrity means that reports and presentations present information in the most truthful and the most easily understood way by avoiding misleading visuals.

 

IBCS Express

EXPRESS – CHOOSE PROPER VISUALIZATION

Furthermore, EXPRESS covers all aspects of choosing the proper visualization in reports and presentations.
Proper visualization means that reports and presentations contain charts and tables, which convey the desired message along with the underlying facts as quickly as possible.

 

IBCS Simplify

SIMPLIFY – AVOID CLUTTER

SIMPLIFY covers all aspects of avoiding clutter in reports and presentations.
Avoiding clutter means that reports and presentations avoid all components and characteristics, which are too complicated, redundant, distracting or merely decorative.

 

IBCS Structure

STRUCTURE – ORGANIZE CONTENT

Finally STRUCTURE covers all aspects of organizing the content of reports and presentations.
Organizing the content means that reports and presentations follow a logical structure forming a convinc-ing storyline.

Leave a Reply

Your email address will not be published. Required fields are marked *