Tableau Blogs

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• Five TC sessions to improve your marketing analytics
  Whether kicking off campaigns, launching new ads, or finding ways to capture more leads, you’re likely on the hunt for the next big marketing idea—or at least the next big idea to improve performance. At Tableau Conference, we had over a dozen sessions where countless insights and valuable lessons on innovative marketing analytics best practices […]
• Better Government with Data Analytics: Analytics is a team sport
  Welcome to Part Three of our four-part blog series, Better Government with Data Analytics. In this blog, we’re going to take a closer look at how adopting a thoughtful approach to data analytics leads to success. I recently reviewed a McKinsey study where they found that in organizations where senior leadership adopts the behaviors and […]
• Tackling Nest thermostat data with Tableau Prep
  Editor's note: A version of this article was originally published on VizPainter.com. Last year, I went home from the Teknion Christmas party with a shiny, new Nest Learning Thermostat. Sure, I was excited about the potential energy savings but being the data geek I am, I was more excited about the idea that I could […]
• Time to reevaluate how you measure the value of your analytics
  In previous posts in this series, we explored evaluating and deploying analytics for transformational value. Today, we're going to look at how to measure the impact of your analytics investment. Organizations with modern analytics and a culture that prioritizes facts are more likely to use their data to drive new revenue streams, cost savings, and […]
• Better Government with Data Analytics: Three ways to build data literacy in your organization
  Welcome to Part Two of our four-part blog series, Better Government with Data Analytics. In the first blog, we discussed the “all hat, no cattle” analogy—a humorous reference to dashboards that do not empower decision making or drive outcomes or behavioral change. But there’s something larger going on with those insight-less analytics —something driving your […]
• New in Tableau Prep Builder: Bulk cleaning operations and better Tableau Server Compatibility
  Happy New Year from the Tableau Prep team! Last year, we released 11 versions of Tableau Prep Builder and we’re not slowing down. We’re kickstarting 2020 with a new version of Tableau Prep Builder that streamlines cleaning operations. Now you can add cleaning operations faster by pausing data updates while adding new steps. This allows […]
• MercadoLibre grows governed, self-service analytics with Alation and Tableau
  Powering self-service analytics at MercadoLibre MercadoLibre hosts the largest online commerce platform in Latin America with 3.3 million sellers and 267 million users. The e-commerce giant leverages Tableau and Alation to create a seamless process of data discovery and analysis with the goal of enabling all of its 7,500+ employees with self-service analytics. MercadoLibre’s journey […]
• Improving tuberculosis detection in India with Operation ASHA and Tableau volunteers
  When I’m asked about people living with tuberculosis (TB)—specifically how people live with the disease for such long stretches of time—I often tell them the story of Hamida. For her, having TB was not just a matter of a debilitatingly-painful cough, and constant fatigue that kept her from being able to do her daily routine, […]
• Better government with data analytics: hats, cattle, and analytics
  Welcome to Part One of our four-part blog series, Better Government with Data Analytics. In my role as the Tableau Enterprise Architect for US Public Sector, I have the good fortune to travel across the country and work closely with our largest customers in state government. I consult, coach, and promote excitement about using Tableau […]
• Navigating New York with the “City of Women” Map
  Editor's note: A version of this post originally appeared on Nightingale, a publication by the Data Visualization Society. Cities are defined by the place, the people, and how they makes us feel. New York City is known as the “City that never sleeps,” the land of opportunity where you have to hustle to make your […]