Leaving the media and marketing world for data and BI

What’s especially inspiring is how Umar doesn’t just show the destination, but the bumps, uncertainties, and work required to get there. From re‑learning tools like SQL, Python & Power BI, to pushing through freelance dry spells, there’s a lot more than meets the eye when you decide to change course. If you’re considering a move into data/BI (or need encouragement to believe it’s possible), Umar Hassan’s story gives both honesty and hope.