Don’t Get Caught in the Relevant Value Filter Trap

Kevin Flerlage (of The Flerlage Twins) offers practical reflection on how data can reconnect with genuine impact – encouraging you to question your own use of “relevance” and “value” in meetings, in dashboards and in storytelling, so you can steer clear of shallow claims and instead anchor your work in tangible outcomes. Ever felt that your narrative is too focused on “being relevant” rather than “making a difference”? This article is a smart trigger to rethink your approach.