Salesforce CRMA to Tableau Next

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What makes Andrew Pick’s article especially valuable is its honest analysis of where each tool shines. He argues that CRMA is ideal for quick, in-CRM insights, while Tableau Next is the future-facing solution – combining Tableau’s powerful visualisations with the semantic modelling power of Data Cloud and AI-driven, “agentic” analytics. If you’re evaluating the tradeoffs of migrating, or want to understand how Tableau Next might radically change your analytics workflows, this is a smart place to start.

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