Two approaches to benchmarking with Tableau By Yvan Fornes

I’m a business analytics consultant for Amadeus, a technology and software provider to the travel industry, at the Travel Intelligence department, and I often use Tableau to complete
market studies. Tableau’s data visualizations allow our customers, airlines, and travel agencies to understand how they’re ranking against their competition. Visual analytics help us see if they are progressing faster or slower than the market, and as a result, if they’re gaining or losing market shares. Benchmarking is a great way to help users understand the impact of business decisions in data visualizations and we’ll discuss how to do that in Tableau.Context, such as a market share or benchmark, is one of the most important things I consider when building a dashboard because it fundamentally helps the audience interpret data.

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